ONLINE CUSTOMERS: To receive loyalty points for online purchases, you must register as a loyalty member AND confirm your email prior to your purchase. You will accrue 1 loyalty point for each $1 you spend online, in-store OR over the phone as long as you identify yourself by your email address. To REDEEM loyalty member rewards (birthday, member discounts, etc) you must call the store and place your order over the phone (or be in-store). If you have any questions or issues, please call the store and we will be happy to help you!